The question is: Are their attempts to engage working? In the realm of spirits and libations, the winds of change are unmistakable. As the first wave of Generation Z approaches 27 in 2024, beverage companies sit at the precipice of a unique challenge: understanding and tapping into the preferences andContinue Reading
The confluence of environmental conservation and the scotch whisky industry might seem unexpected. However, the discussion around peatland preservation and its usage in whisky production is not only timely but also imperative. Peat Wetlands Become Carbon Warehouses Peat wetlands, though limited in geographical spread, play a colossal role in carbonContinue Reading
Over recent years, the evolution of non-alcoholic spirits has gained remarkable momentum. With the rise of health consciousness and an increasing number of individuals choosing to reduce or eliminate their alcohol intake, the demand for high-quality, alcohol-free spirits is undeniable. There are now over 200 varieties of such spirits available.Continue Reading
In the far corner of the world, tucked away in the scenic landscapes of New Zealand, an exciting and invigorating movement is taking root: the craft whisky industry. The rise of Kiwi distilleries piqued my interest, leading me to delve into the intricacies of this emergent trend. The Kiwi WhiskyContinue Reading
Whiskey’s Oats Revival Keep oats in mind. Perhaps you’ve consumed it in the form of oat milk lattes or breakfast cereal. Which one, though? In the world of whisky, this humble grain is making a comeback. This is no modest comeback; rather, it is a full-fledged concert tour. Irish Whiskey’sContinue Reading
The iconic whisky brand Johnnie Walker has introduced Johnnie Walker Blonde, which marks a bold new direction for the company. Johnnie Walker’s New Blonde This one-of-a-kind whisky is the result of the combined talents of expert blending Emma Walker and master whisky maker George Harper. Their know-how, along with ingredientsContinue Reading
Think of the dedication and skill needed to make a spirit that needs nearly eight decades to reach full maturity. The 77-year-old whisky released by The Macallan as part of its renowned Red Collection has caused quite a stir in the whisky community. Now that you’ve dug a little deeper,Continue Reading
The 23-year-old Kentucky Straight Bourbon Whisky from the Pappy Van Winkle Family Reserve set a new auction record at Sotheby’s. The price increase from the initial estimate of $3,000 to the final sale price of $52,500 shocked everyone. This article provides an in-depth look at this incredible occurrence. A LineageContinue Reading
This year marks the triumphant return to Scotland of the Spirit of Speyside Whisky Festival, one of the world’s largest whisky festivities. After a hiatus that mirrored global anxiety, the festival has returned; yet, this is more than a mere celebration of whisky; it is a symbol of fortitude, unity,Continue Reading
Is whiskey aged in a laboratory? This is not a simple question to resolve directly. Different types of whiskey may or may not have been artificially aged. Artificially aged whiskies have a somewhat different flavor than naturally aged whiskies, hence the practice is not widely used nowadays. This article willContinue Reading