Magnífica de Faria Cachaça Sets Sail for Greece

The renowned cachaça brand Magnífica de Faria embarks on a new chapter of its journey as it prepares to make its debut in Greece, marking a significant milestone in its global expansion strategy. Facilitated by a strategic distribution partnership with Beverage World, Magnífica de Faria is poised to captivate Greek consumers with its authentic Brazilian charm and unparalleled quality.

Established in 1985 by Joāo Luiz de Faria in Rio de Janeiro, Magnífica de Faria stands as a beacon of tradition and innovation in the world of cachaça. Rooted in the newly established denomination of cachaça de alambique, officially recognized by the Brazilian government in 2023, Magnífica de Faria epitomizes the artistry of small-batch distillation, setting it apart from column-still-produced counterparts.

With its sights set on the vibrant Greek market, Magnífica de Faria finds a fitting ally in Beverage World, a seasoned distributor renowned for its expertise in curating premium spirits, craft beer, and wine brands. Based in Athens, Beverage World boasts a robust network and a deep understanding of the local hospitality landscape, making it the ideal partner for Magnífica de Faria’s Greek odyssey.

Raul de Faria, CEO of Magnífica de Faria, expresses his enthusiasm for this strategic expansion, stating, “Greece presents a natural progression in our European distribution network. With the country experiencing rapid economic growth and a thriving on-trade scene, the timing couldn’t be more opportune.”

He adds, “We are delighted to offer Greek consumers a taste of Rio de Janeiro’s spirit, infused with the rich cultural heritage of Brazil. From the sun-drenched beaches of Copacabana to the vibrant streets of Athens, Magnífica de Faria transcends borders, uniting enthusiasts in a shared appreciation for exceptional craftsmanship.”

Klairi Charagianni, Marketing Director of Beverage World, echoes this sentiment, emphasizing the brand’s exceptional quality and its potential to resonate with Greek Horeca professionals. She states, “The depth and richness of the Magnífica de Faria range are truly impressive, aligning perfectly with the discerning tastes of Greek consumers.”

She continues, “We are thrilled to introduce Greek aficionados to the authentic flavors of Rio de Janeiro, encapsulated in each bottle of Magnífica de Faria. With its storied heritage and uncompromising commitment to quality, we are confident that Magnífica de Faria will find a cherished place in the hearts of Greek enthusiasts.”

As Magnífica de Faria sets sail for Greece, it carries with it a legacy of excellence and a commitment to crafting unforgettable experiences. From the bustling tavernas of Athens to the idyllic islands of the Aegean, Magnífica de Faria invites Greeks to embark on a journey of discovery, embracing the spirit of Rio de Janeiro with every sip. Cheers to new beginnings and the timeless allure of fine Brazilian cachaça.